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Publicity to pursue its cooperation with SABMiller RUS in 2008

Publicity signed a one-year contract to provide PR services to REDD’S beer brand owned by SABMiller Rus.

According to the contract the agency will pursue relations with Russian federal media to represent marketing efforts of REDD’S. The agency will position the brand with the glossy press focused on women’s audience and give consultations on sponsor relations and public event selection complying with REDD’S brand values. Networking with opinion leaders is an important part of communications strategy.

Publicity and SABMiller started cooperation in 2007. After winning the tender, the agency provided communication support during the events held in Moscow and St. Petersburg, including Moscow High Fashion Week and Fashion Landing in St. Petersburg. During the Fashion Week in Moscow, the agency invited a well-known popular society column photographer Vladimir Shirokov to work on REDD’S stand. Vladimir Shirokov is best known for his stars and celebrities portraits created for the leading glossy magazines. It is very important when celebrities feel confident in photographer’s talent, since they have to sit for the camera and are interested to use this opportunity to their benefit.

“We believe that anything we do for our client will help him to implement the marketing program and boost his sales volume in the context of competition and material legal restrictions with a view to the fact it was the first time that REDD’S engaged a full-time PR agent. We are happy to become the first one,” Yan Khanov, Managing Partner at Publicity, said.