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Schneider Electric and Publicity signed one-year agreement on PR services

Subject to the agreement, Publicity will provide information and PR services to Schneider Electric, a leading developer and provider of comprehensive energy-efficient solutions.

Publicity is responsible for relations with Russian media, generating media events, preparing materials for press and review market media status, as well as consultation services related to corporate communications and company’s involvement in special events, such as exhibitions, seminars, round tables and conferences.

Regular press relations are an important step to boost relations with our Russian partners and clients. There is a great potential here; and we hope that our partners will help us to give a true insight into our company and its unique products and comprehensive energy-efficient solutions,” Laszlo Markotan, Senior Vice President for CIS Countries and General Director at Schneider Electric, said.

The agreement was executed after Publicity had won the tender procedure held by Schneider Electric for PR services to the company. The communication strategy concept offered by the agency for the tender involves the development of a unique communication platform underlying the system of company’s publicity. The concept was designed with a view to company’s positions in Russia and abroad and media relations of the company and its competitors.

Publicity and Schneider Electric started their joint work in 2003. The agency held a corporate party for partners, dealers and company’s customers in Turkey. Total Design, a studio within Publicity Group structure, has provided postproduction services to Schneider Electric in relation to corporate videos and films.