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Publicity to implement “2010 Run for Life” in Kiev

Publicity Ukraine, a part of Publicity Communication Group, implements the 2010 Run for Life media program in Kiev, Ukraine.

This year, the run is held to attract public attention to HIV positive children in Ukraine and collect donations to transfer to the Kiev children’s hospital OKHMADIT for treatment of VIH positive children.

The first Run for Life was held in Kiev in 2001 by the UN House in Ukraine in partnership with the Kiev State City Administration.

This year, the main sponsor of the project was all-Ukraine charitable organization “Peer to Peer”, UN’s national partner in Ukraine. Such transfer of the initiative to its national partners is UN’s key purpose in the countries of its presence. The sponsors and the Run for Life are supported by UN’s House in Ukraine, the Kiev City State Administration, the Ministry of Healthcare and the Ministry of Education in Ukraine.

“Publicity Ukraine” is responsible to establish press office of the Run, hold three press conferences, release video and radio spots and ensure their broadcast on national TV channels and radio stations. The agency will be also responsible for the event script of the Run for Life. It agrees to engage celebrities in the Run and hold special events to attract the mainstream audience.