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Publicity concluded an agreement with Miele

Publicity and Miele, a German manufacturer of premium household appliances, have concluded a subscriber service agreement. The agency shall undertake full press-office responsibilities within Russia, Ukraine and Kazakhstan. It will establish media relations with a broad media range, prepare press events, consult company management on information policy and company promotion in social networks and pursue crisis management.

The agency started its work with the company in August this year after the agency had won the multi-stage tender procedure.

The first project involved a press tour to the 50th anniversary IFA-2010 exhibition of consumer electronics where Miele presented its latest developments to the leading business and sector-specific media, including RBC, RIA NOVOSTI, CNews, Salon Interior, and Your Home Ideas. The journalists visited the company museum in Guetersloh, Germany.

Publicity has a strong track record of relations with household appliances. The agency worked with such well-known companies as Bosch and Siemens.