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Publicity held a series of events associated with launching of new ABB equipment

Publicity sponsored and held a series of presentations of new automated Tmax XT circuit breakers manufactured by ABB. The presentations were held in three key ABB regions in Russia – the Central, North-Western and Volga Federal Districts – from June to October 2011. According to the contract, the agency was responsible for preparing and holding such events and providing their information support to expose the new equipment to the Russian market.

Tmax XT family was first presented to the Russian audience on June 11-15 in Moscow. Holiday INN Sokolniki hosted prospective ABB partners and customers for four days. The guests were exposed to the solution which was widely acknowledged worldwide as the flagship market solution. They could test it online and discuss the challenging issues and relevant trends. Further Tmax XT ad flights were held in Kazan, Nizhny Novgorod and Saint-Petersburg. Thus, ABB circuit breakers were exposed to over 2,000 experts in design, engineering and maintenance of energy distribution systems.