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Publicity as part of clothing rebranding efforts by Adilisik

In order to update Adilisk positioning (from early 2012), Publicity made a set of efforts aimed at increasing awareness of launching stores under a new brand and drawing attention of the leading media companies to such rebranding.

March 1, 2012, Publicity held a dramatic fashion show in Okhotny Ryad Retail Center to present adL collection by Cengiz Abazoblu. adL is extremely popular in Turkey. Now it has tapped the Russian market. Well-known Adilisik stores will be reopened under adL brand which will result in both changing the brand name and a revolutionary design of company’s concept stores and its approach to fashion design. For this purpose, the company brought together its friend, partners and celebrities at its fashion show on March 1 at Okhotny Ryad mall. The brand successfully combines unique dress design, elegant style, high quality materials and affordable prices. adL seeks to keep up with high fashion trends and cooperates with model Ana Beatriz Barros who participated in the promotion campaign and a well-known Turkish fashion designer and a rising fashion star Cengiz Abazoblu. The global fashion community has long acknowledged Abazoblu and brought him into line with such grand fashion masters as Lagerfeld and Roberto Cavalli. The collaboration between adL and Cengiz Abazoglu gave rise to a debut show of the 2012 Spring Summer collection during Istanbul Fashion Week in September 2011.

Well-known members of Russian film community and show business used this opportunity to have a look at the new collection and purchase some things for their wardrobe.