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Publicity agency, provides communication support for the National rating of the state of the investment climate in the regions of the Russian Federation

Publicity provides media coverage of the National rating of the state of the investment climate in regions of the Russian Federation, acting in effect as a press center of the Executive Committee of the rating.

The company is responsible for coordinating all the work related to promoting the rating in the media, as well as implementing information campaigns covering all important target audience and ensuring the involvement of regional authorities and representatives of the business environment.

The aim of the services is to provide efficient and reliable coverage of the whole set of actions related to the preparation and management of the National rating.

The national rating of the state of the investment climate in the Russian Federation is a joint project of leading business associations and the Agency of strategic initiatives, aiming at the formation of an objective complex evaluation of the affairs of state authorities to improve the business climate in the region.

The basic principle of the rating is the comparison of the various regions on 50 parameters, regardless of geographical, climatic and infrastructural conditions.

The annual statistics of federal and regional authorities, business surveys (500 respondents in each region) and expert assessments (20 per region) are used as initial data for the rating — all this has allowed an objective assessment of each pilot test. There should be an inflow of investment and development in domestic business as result of that.