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Publicity agency conducts a series of regional seminars for the media

Publicity agency won the Federal Agency auction for Press and Mass Communications (Rospechat) to conduct a series of regional seminars — workshops on the concept of «360 degrees.»

Printed publicity material has been consistently decreasing over the last few years as a result of competition from the Internet and mobile technology. There is an urgent need for new methods of forming loyal readership, as well as for the creation of attractive options and bid packages for advertisers. The media has to radically revise the very foundations of its operations and expand sources of income.

The concept of «360 degrees» is the formation of a qualitatively new business culture in the media environment, the creation of different models of relations: «reader-publisher», «advertiser-publisher» and the improvement of competitiveness of traditional media. The knowledge and skills acquired during such seminars should encourage the regional edition to experiment on strengthening the economic sustainability of media.