- Identify key communication stakeholders and target audiences;
- Generate key messages for stakeholders and target audiences;
- Generate communication tools;
- Develop key strategic messages of the campaign;
- Bring in the best communication experts to verify the proposed communication solutions;
- Develop strategic benchmarks in communication policy;
- Create a recognizable image and underlying story;
- Prepare a calendar plan for strategy implementation;
- Evaluate and calculate financial resources and cost per contact;
- Identify key speakers and prospective issues;
- Review communication risks and give recommendations for their minimization;