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Publicity develops marketing strategy for Luxury Car Club (LC Club)

In May 2008, the agency completed the development of marketing strategy for LC Club. The first stage featured a special event held for Russian guests and the guests of the Cannes International Film Festival by Publicity and Forward Media Group represented by Empire, a well-known cinema magazine, and Car, a legendary British magazine.

Russian filmmakers Sergey Bodrov, Sr., and Sam Klebanov were offered to use luxury Prosche, Aston Martin and Ferrari cars.

Luxury Car Club is a club for co-owners of premium cars set up by French, European and Russian enthusiasts of luxury cars. The connoisseurs of premium cars are granted an option at any time to select any premium car to spend unforgettable holidays, vacations at luxury resorts or trips around Europe.

The company headquartered in Nice, a capital of French Riviera, is going to open its representative office in Moscow.