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Publicity to pursue its cooperation with SABMiller RUS in 2009

Publicity has renewed its one-year PR service agreement with REDD’S, a premium beer brand owned by SABMiller Rus.

The agency will pursue its relations with Russian federal media to provide information support to REDD’S marketing efforts. The agency will develop creative brand positioning with glossy magazines focused on women’s audiences and provide consultations on sponsor relations and public event selection complying with REDD’S brand values. Networking with opinion leaders is an important part of communications strategy.

Along with providing PR support, the agency made an agreement to develop growth strategy, content and promotion of REDD’S online project designed to pursue direct communications with its target audience and boost the premium brand image. This area became a new development in relations between Publicity PR and SABMiller RUS.

Agency’s responsibilities to support and promote this website include bringing together Russian and foreign designers, brands and photographers and developing relations with them. The contact database of the fashion elite is needed to update and expand picture library of the online portal and engage such celebrities as opinion leaders.

Publicity PR and SABMiller Rus began their cooperation in 2007 when the agency won the tender held for PR support of REDD’S. The agency provided PR services for the event which include the Moscow Fashion Week, Fashion Landing in St. Petersburg, Russian Fashion Week, World Fashion Awards and Top Glossy.