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Publicity gave an overview of its 2-year joint work with Schneider Electric

For 2 years, Publicity has facilitated the operations of the external press service of Schneider Electric in Russia. Now, the agency has given a general overview of its performance during this period.

From February 2009 to January 2011, the agency released 2,764 positive image-building publications on Schneider Electric in the leading Russian media which 144% exceeds media relation scope a year earlier.

The advertising value equivalent of messages published within the last two years exceeded RUR 36.5 million. According to TNS Gallup, total exposure was 28 million people (compared with 2.6 million in 2007-2008).

Publicity PR and Schneider Electric started their cooperation 11 years ago. The agency has been responsible for corporate and advertising videos and viral advertising campaigns to promote Schneider Electric across Russia. In 2009-2010, Publicity PR Publicity developed and introduced image communication platform of the company and set up its external press service in Russia which was nominated for RuPOR professional award to the 2009 Best Press Service.

The agency would like to express its gratitude to its longstanding media partners, including such magazines as EnergoExpert, Electrotechnical Market, EnergoInfo, and Electric Energy: Transmission and Distribution, Industrial and Construction Review, Energy and Industry of Russia, TekhSovet, and such newspapers as Energetika and Industrial Weekly. The agency would like to thank the leading business and social media, including Izvestia, Rossiyskaya Gazeta, Vedomosti, Kommersant, RBC Daily and Expert, for their trust and interest.