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Publicity was appointed an authorized agency to promote Cyprus as a tourist destination across Russia

The Cyprus Tourism Organization (CTO) appointed Publicity to promote Cyprus as a tourist destination within Russia. The companies concluded the one-year agreement which may be extended up to 3 years. According to the agreement, the agency will establish relations with media, CTO partners and travel agents.

The agency was selected following the tender procedure among several Russian agencies held by the CTO headquarters in Nicosia. The agency will provide all PR services to promote the Cyprus tourism sector.

The agency will be responsible for relations with travel agencies and CTO partners, event management, crisis management and media relations. The latter involves setting up an operating Cyprus press office in Russia to handle media enquiries, interviews with members of the CTO Moscow office, prepare print materials and set up the photo content base.