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Publicity to provide communication support to ABB’s Low-Voltage Products Division in Russia

In order to expand its track record in the energy and technical industry sector, Publicity has signed the PR services agreement with ABB, a global leader in power energy and automation. The agreement contemplates comprehensive PR services and advertising support to ABB’s Low Voltage Products Division across Russia.

The communication program pursued for the benefit of ABB is aimed at generating brand’s positive image awareness with various sectors of its target audience and promoting a broad range of low-voltage products.

ABB is a leading manufacturer of high-, medium- and low-voltage power equipment and automation technologies. ABB’s technologies enable industrial and energy companies to enhance their performance and minimize their effects on environment. ABB Group is operative in 100 countries worldwide and employs about 117,000 staff members. It has 20 regional representative offices in Russia and 8 operative production sites employing over 1,600 workers.