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Publicity to expand relations with Schneider Electric

A new contract concluded by the agency contemplates comprehensive services to monitor and review media relations within five business areas of Schneider Electric and its fifty competitors on the Russian market.

Schneider Electric and Publicity started cooperation over 11 years ago. During this period, the agency developed multiple corporate and advertising videos and viral advertising campaigns to boost Schneider Electric in Russia. In 2009 and 2010, Publicity developed and introduced image communication platform of the company and set up its external press service in Russia which was nominated for RuPOR professional award to the 2009 Best Press Service. In 2011-2012, the agency will make monthly media relations reviews of Schneider Electriс and company’s competitors in Russian business, sector-specific and trade media. This work involved the departments of Energy; Industry; Power/LifeSpace; Buildings and Renewable Energy.