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Omni-Heat by Columbia Sportswear: Heat steps down

October 18, SNEJCOM, the All-Season Mountain Ski Resort, held a presentation of a new winter Columbia collection based on Onmi-Heat Thermal Reflective Technology.

There was a good reason to select this place to hold a meeting with the leading Runet bloggers who were the target audience of the event. Columbia has long-standing relations with SNEJCOM which personnel has been equipped with Columbia wear and outfit for two years now. SNEJCOM is Russia’s only all-season mountain ski resort which is free from any seasonal weather changes and enables visitors to ski all year round; and conference guests did not hesitate to use this advantage.

Omni-Heat technology protects your body from cold by using unique developments of the company. Thermal Reflective uses special materials of aluminum dots based on the breathable layer which absorbs moisture, reflect and retains body warmth and wicks moisture. Thermal Insulated technology uses soft and environmental-friendly insulation material to retain 20% warmth more.