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A communication strategy was developed for the Export Insurance Agency of Russia (EXIAR)

Publicity Agency completed the development of a communication strategy for the Export Insurance Agency of Russia (EXIAR).

As part of the strategy a three-stage social experiment was carried out, the representation of the organization in media was analyzed and proposals were forwarded for the positioning of the Export Insurance Agency of Russia and the development of Russian non-oil exports.

“This project was extremely interesting to us. The topic of support and development of Russian exports is currently one of the priorities in the social and economic agenda of the country. EXIAR occupies a significant place in the structure of the state system to support domestic exporters. We have studied the current situation and have tried to design results that must be achieved in the future to encourage Russian exporters, especially in view of import-substitution and the current macroeconomic situation and external political situation”, – said Managing Partner of the Agency Yan Khanov.