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Yan Khanov, managing partner at Publicity, spoke at a retreat of the Ministry of transport of the Russian Federation

The seminar was attended by Maxim Sokolov, Minister of transport, Deputy ministers, managers of the departments, heads of subordinate structures, representatives of economy and transport educational institutions.

Within three days, the participants discussed activities related to the implementation of the transport strategy of the Russian Federation for the period up to the year 2030, innovations and improvement of the legal framework.

The trainers at the seminar were economists and experts in transport, sociology and public relations.

Yan Khanov, managing partner at Publicity agency, held a lecture on the formation of a positive image of the Ministry among target audiences, as well as on working with reputational risks.

“Each of the federal departments, undoubtedly, performs vital work on realization of the State policy in various areas viable for our citizens. When people are asked questions about the activities of ministries and evaluation of their work, a number of departments and managers are appreciated, they are easy to remember and say what they do, and some structures remain unknown. Each of the federal ministries is to generate qualitative information image that most of the population would not question as relevant and useful one. On the whole, promotion of the Ministry of transport communication is effective. There is for sure growth and development”, claimed Yan Khanov.

Implementation of project offices raised attention of the participants; these offices are designed to plan and control released projects, implement and develop project monitoring information system, formation of consolidated reporting on the running programs.

Apart from the lectures, transport industry representatives actively engaged in business games, open discussions, testing and trainings.